At GetFolio.com, getting
new subscribers is an important part of what
keeps our business going. And I'm sure this is
the case for your business as well. The truth
is, however, that we have discovered the
majority of investors who browse the internet
are looking for free products. Yes, about 8 out
of 10 investors who browse the internet for
tools and advice will sign up to anything free,
and have no intention of actually buying a
financial product. So we are faced with a
dilemma: How to draw potential subscribers to
our site, without paying thousands of dollars in
advertising that only seems to attract people
looking for free services?
With this in mind, we at
GetFolio.com have been seeking a way to show
other financial publishers the value in working
together to promote our services, instead
of being dependent on major portals for paid
advertising space. In 2005, we released our
first edition of our Investment Guru Directory,
where any financial publisher can have their
site listed for free.
We fully realize that the success of this
directory will be largely dependent upon being
accepted by the gurus of the industry. So, we
are taking steps to make sure this idea will do
just that. Our first step is to create
individual directory listings for all the
financial gurus on the internet, which can be
accessed at http://www.getfolio.com/Directory/Stock-gurus.asp.
We have made every effort to construct each page
in such a way that they will have a good ranking
in the search engines for key words and phrases.
Our next step is up to
you: link exchange. If you would like a link to
your site from your guru page, all we ask is for
a reciprocal link from your site. It's that
simple.
