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About Bernie Schaeffer

Bernie Schaeffer is Chairman and CEO of Schaeffer's Investment Research, Inc., an investment publications business with several newsletters, a website (, also available at, and over 30 electronically delivered stock and options alert services.


Schaeffer has edited the Option Advisor newsletter since its inception in 1981. Schaeffer and his research team incorporate Expectational Analysis®, a proprietary strategy that combines technical, fundamental and sentiment analysis, in selecting the investments they recommend. By using this strategy, Schaeffer's research team is able to quickly analyze hundreds of situations and pinpoint profit opportunities for its subscribers.

Bernie Schaeffer shares his Expectational Analysis® approach in his book, The Option Advisor: Wealth-Building Techniques Using Equity & Index Options (1997). He also contributed a chapter on sentiment analysis to New Thinking in Technical Analysis: Trading Models from the Masters (2000), and Investing Under Fire, Winning Strategies from the Masters for Bulls, Bears, and the Bewildered (2003). Both are compilations by leading business, market and educational authorities who reveal their techniques for successful trading. Some of these books, as well as others, are available for sale at

Schaeffer's Investment Research's Real-time Alert Services (which require a paid subscription) provide live trade recommendations that cover a variety of strategies. Bernie Schaeffer and his team of traders scan the markets throughout the day looking for opportunistic trades that meet the strategy. Once found, the trade is sent to subscribers via e-mail or fax to be executed through a broker. The trade is then monitored for performance until the optimal exit time is reached and close out instructions are sent. also offers periodic and daily publications. Free trials of some products, free e-newsletters, and trading tools are also available.

Shaeffer's Investment Research Contact Information

Schaeffer's Investment Research, Inc.
5151 Pfeiffer Road
Suite 250
Cincinnati, OH 45242

The above description was assembled using information from the publisher's site. All registered or unregistered trademarks referenced herein are the property of their respective owners, and no trademark rights to the same are claimed.

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